Brand Guide
Guidelines for representing Kenektic consistently across all touchpoints.
Logo Usage
Primary Logo
Alternate Logo
Logo Rules
Do
- Use the logo with adequate clear space on all sides
- Maintain the original aspect ratio at all times
- Use on light or dark backgrounds with appropriate variant
- Respect minimum size requirements (24px height for digital)
Don't
- Never change the aspect ratio or stretch the logo
- Never change the logo colors
- Never place on busy or low-contrast backgrounds
- Never add effects (shadows, gradients, outlines)
kAI Branding
kAI is always written in plain text matching the surrounding sentence color. No special coloring or styling is applied to the kAI wordmark in body text.
kAI is pronounced “k-eye” (rhymes with “sky”). Always use lowercase ‘k’ and uppercase ‘AI’ when writing the name. Never write “KAI”, “kai”, or “Kai”.
On light backgrounds, kAI appears in the same dark text as surrounding copy. On dark backgrounds, kAI appears in white, matching surrounding text.
Color Palette
Blue represents AI, technology, and intelligence (cool, trustworthy). Orange represents human connection, warmth, and energy (friendly, approachable). The balance between them embodies our core philosophy.
Primary Colors
Kenektic Blue
HEX: #0952CC · RGB: 9, 82, 204
Primary brand color. Technology, intelligence, trust. Used for CTAs, headings, and primary UI elements.
Kenektic Orange
HEX: #FF7A32 · RGB: 255, 122, 50
Secondary brand color. Human warmth, connection, energy. Used for accents, highlights, and kAI branding.
Voice & Tone
Warm
We speak like a friend, not a corporation. Genuine, approachable, human.
Intelligent
We know our subject deeply. Research-backed, thoughtful, credible.
Empathetic
We understand loneliness. We never trivialize the pain of isolation.
Authentic
No corporate jargon. No buzzwords. We say what we mean.
Optimistic
We believe in solutions. Friendship is possible for everyone.
What We Say
- Genuine friendship
- Real human connection
- AI-facilitated introductions
- Personality compatibility
- Social wellness
- Preventive intervention
What We Don't Say
- Social networking
- Dating alternative
- AI friendship (kAI is a bridge, not a friend)
- Cure for loneliness (we say “addressing”)
- Users (we say “members” or “people”)
- Disrupting (we say “building”)
Download Brand Assets
Logo files in SVG, PNG, and PDF formats. Includes light and dark variants, horizontal and stacked layouts, and the kAI wordmark.
Request Brand Assets